Outbound should produce replies.
Not silence

We help IT services, AI startups, and agencies fix why their outbound isn’t working.

Before they waste money on tools or SDRs.
‍
A 2-week strategy sprint to define who to target, what to say, and how to get replies.

Get Outbound Clarity

Why founders start here
‍

These patterns show up across SaaS, AI, and services founders we work with.

Founders stop wasting money on tools and SDRs without a strategy.
Founders uncover what’s actually broken in their outbound.
Founders leave with a clear ICP and message they can test immediately.

What’s at stake

Why Most Outbound Fail

Too many tools. Too many templates. Not enough clarity.

A lead getting qualified amongst others.

No clear ICP

You target everyone. No one feels “this is for me.”

A chart showing growth.

Weak positioning

Your offer sounds like everyone else’s. So replies disappear.

Scalable plans offered by the company.

Tool-first thinking

AI and sequences don’t fix unclear strategy.

Stop wasting outreach. Start booking meetings with the right people

Book a Clarity Call

Who You'll be Working With

Rawabit is run by a founder, not an agency layer.

You work directly with me to define your ICP and narrative before any outbound runs.

Founder of Rawabit Marketing. Founders will work directly with the founder to fix their ICP and offer along with messaging.

Qais Amair

Founder - Rawabit Marketing

I’ve spent 10+ years in marketing and B2B growth, working closely with founders on:
positioning, go-to-market and buyer messaging.

Rawabit exists because I kept seeing the same pattern: Outbound fails because of unclear targeting and weak narratives.

Not because of bad tools.

That’s what this sprint fixes.

How We Remove the Risk

Performance-Based Model

Pay upfront, but we deliver results you can track.

Selecting the right plan amongst options for your needs.

Quota Guarantee

We deliver promised meetings or work for free.

Cost‑of‑DIY

Spend $15–25k before securing a single investor meeting.

Find out exactly how we de-risk your fundraising and secure qualified investor meetings.

Book a Discovery Call

From Confusion to a Clear Target.

ICP Definition

We pinpoint exactly who will reply and who won’t. So your outreach works faster

Selecting the right plan amongst options for your needs.

Market Research

Find real pains and buying triggers.

A handshake.

Message Framework

Messaging that gets replies. Not ignored

A handshake.

Go-To-Market Plan

Turn clarity into outreach and sales action.

Book a Clarity Call

Week‑by‑Week Outline

Week 1

Kick‑off call
• Investor Profile Workshop
• Founder assets checklist issued

Week 2

Kick‑off call
• Investor Profile Workshop
• Founder assets checklist issued

Week 3

Kick‑off call
• Investor Profile Workshop
• Founder assets checklist issued

Week 4

Kick‑off call
• Investor Profile Workshop
• Founder assets checklist issued

Week 5

Kick‑off call
• Investor Profile Workshop
• Founder assets checklist issued

Week 6

Kick‑off call
• Investor Profile Workshop
• Founder assets checklist issued

Week 7

Kick‑off call
• Investor Profile Workshop
• Founder assets checklist issued

Week 8

Kick‑off call
• Investor Profile Workshop
• Founder assets checklist issued

Week 9

Kick‑off call
• Investor Profile Workshop
• Founder assets checklist issued

Week 10

Kick‑off call
• Investor Profile Workshop
• Founder assets checklist issued

Week 11

Kick‑off call
• Investor Profile Workshop
• Founder assets checklist issued

Week 12

Kick‑off call
• Investor Profile Workshop
• Founder assets checklist issued

Text to support CTA. Up to 2-3 lines.

Book your Growth Call

Week‑by‑Week Outline

Week 1

Kick‑off call
• Investor Profile Workshop
• Founder assets checklist issued

Week 2

Kick‑off call
• Investor Profile Workshop
• Founder assets checklist issued

Week 3

Kick‑off call
• Investor Profile Workshop
• Founder assets checklist issued

Week 4

Kick‑off call
• Investor Profile Workshop
• Founder assets checklist issued

Week 5

Kick‑off call
• Investor Profile Workshop
• Founder assets checklist issued

Week 6

Kick‑off call
• Investor Profile Workshop
• Founder assets checklist issued

Week 7

Kick‑off call
• Investor Profile Workshop
• Founder assets checklist issued

Week 8

Kick‑off call
• Investor Profile Workshop
• Founder assets checklist issued

Week 9

Kick‑off call
• Investor Profile Workshop
• Founder assets checklist issued

Week 10

Kick‑off call
• Investor Profile Workshop
• Founder assets checklist issued

Week 11

Kick‑off call
• Investor Profile Workshop
• Founder assets checklist issued

Week 12

Kick‑off call
• Investor Profile Workshop
• Founder assets checklist issued

Text to support CTA. Up to 2-3 lines.

Book your Growth Call

Founder Strategy Sprints

ICP + Offer Clarity Sprint

Market Clarity — 250 OMR

_{Best for:}_{Founders who don’t know who to target or what to lead with.}

One primary ICP (with clear acceptance rules)
Buying triggers + timing windows
Value proposition sharpened
Weak segments removed
Offer simplified into one clear pitch

Deliverable (1 week): 1-page ICP Blueprint + targeting rules you can use immediately.

Messaging Framework

Message Clarity - 125 OMR

_{Best for:}_{Founders whose outreach sounds generic or unsure.}

Positioning clarified (what you really sell)
Tone fixed (no more “agency voice”)
Confidence gaps removed
Core messages rewritten
Hooks aligned to buyer pain

Deliverable (3 days): A clean messaging framework + ready-to-use scripts for outbound and profile copy.

Narrative Workshop

Narrative Depth - 850 OMR
_{(Includes Messaging Framework)}_{Best for:}_{Founders who want a message competitors can’t copy.}

Complete messaging architecture
Core angle development
Buyer emotion + risk mapped
Built on a defined ICP
Objection-preempting narrative

Deliverable (1 week): Your full positioning narrative + GTM story you can use across outbound, deck, and profile.

Clarity first. Execution comes after.

Book a Clarity Call

Clarity that turns into real sales conversations

B2B SaaS Founder

Challenge

Targeting too many industries with generic messaging.

Our Move

Defined one ICP.
Cut weak segments.
Rebuilt the core offer narrative.

Outcome

Clear positioning and focused outreach strategy.

AI Startup Founder

Challenge

Strong product.
Unclear value proposition.

Our Move

Built messaging framework and buyer-specific angles.

Outcome

Confident outbound messaging and sharper pitch.

Services Business Founder

Challenge

Low replies from cold outreach.

Our Move

Refined ICP and rebuilt email + LinkedIn messaging.

Outcome

Higher reply quality and higher-fit conversations.

Foundation first. Strategy before scale.

What changes after this sprint

Health-tech Founder Preparing to Raise

EU med-device startup, pre-seed to seed

Before

Struggles to explain clinical value in business terms.
Target buyers and investors feel vague and mixed
.Pitch sounds technical, not investable.

After

Clear ICP (buyers and decision-makers defined).
Clinical value translated into business impact.
Investor-ready story and outreach narrative.

Key Shift

From technical explanation → to clear commercial story

Key Metrics

Buyer clarity

Value translation

Pitch clarity

Early-stage SaaS founder refining GTM

B2B SaaS, pre-Series A

Before

Messaging blends into competitors.
Offer sounds generic and unfocused.
Outbound feels risky and random.

After

^{ICP narrowed to high-urgency segments.
Offer restructured around pain and traction.
Clear outbound framework they can execute.
Rebuild the story around pain and traction.}

Key Shift

From generic messaging → to positioned offer with direction

Key Metrics

ICP focus

Offer positioning

Outbound direction

AI founder struggling to stand out

Applied AI product, seed stage

Before

AI value sounds like hype.
Use-cases aren’t tied to buyer urgency.
Story feels impressive but unclear.

After

Buyer mapped to real urgency triggers.
AI story rewritten in business language.
Differentiated angle and confident pitch.

Key Shift

From AI features → to business relevance

Key Metrics

Value clarity

Narrative focus

Different industries. Same pattern. Clarity changes who responds and who pays attention.

Book a Clarity Call

Frequently asked questions

Build outbound on clarity. Not luck.

^{If it’s not a fit, I’ll tell you.}‍

Book a Clarity Call

Recent blog posts

Our Thinking

Overcoming Common Objections in Cold Email Outreach: A Tactical Guide

Leveraging LinkedIn for B2B Lead Generation: Advanced Strategies for Recruiters and SMEs

The ROI of Personalized Email Campaigns: Case Studies from the GCC Region

The Psychology Behind Cold Emails That Actually Get Replies

Stay ahead with insights from industry experts. Discover strategies, tips, and trends to elevate your business.

Explore our Blog

about us

Outbound Experts:
Your Growth Partner

Rawabit is an Omani company based in Muscat, Oman. We are a team of experts who specialise in outbound strategies and demand generation. We help B2B companies reach their growth goals. We do this with tailored outreach campaigns and strong lead generation strategies.